Not all ticketing platforms are created equal. A system designed to handle IT support requests for an office simply doesn’t have the DNA to manage a star-studded film premiere or a high-stakes charity gala. Using the wrong tool for the job creates friction, manual workarounds, and a disjointed experience for your most important guests. The real challenge is understanding the fundamental difference between a customer support desk and a true guest management platform. This guide will help you cut through the noise and identify the best enterprise ticketing system for your specific needs, ensuring your technology is as sophisticated as the events you produce.
Key Takeaways
- Define Your Core Need First: Distinguish whether you need a system for premier event management or a standard help desk. The right choice depends on if your goal is orchestrating a flawless VIP guest journey or simply resolving support tickets.
- Evaluate the Total Investment, Not Just the Price Tag: Consider the hidden costs of integration, customization, and team training. The best platform offers long-term value by scaling with your events and saving your team time, which is often worth more than a low monthly fee.
- Prioritize a Seamless Experience for Everyone: The best system is intuitive for your on-site team and effortless for your guests. Focus on platforms with a clean, mobile-first design that simplifies complex tasks like check-in and real-time communication for all users.
What to Look for in an Enterprise Ticketing System
Choosing an enterprise ticketing system feels like a huge decision, because it is. This platform becomes the backbone of your guest experience, handling everything from the first invitation to the final check-out. For premier events, a generic system just won’t cut it. You need a tool that can manage the complexities of VIP lists, dynamic seating charts, and real-time communication without missing a beat. The right system doesn’t just sell tickets; it helps you orchestrate a seamless, memorable experience for every single guest. Think of it less as software and more as your digital event partner. It should empower your entire team—from planners to on-site staff—to work from a single source of truth, eliminating confusion and last-minute scrambles. When you’re managing high-stakes corporate events or star-studded galas, your technology needs to be as sophisticated and reliable as your team. The goal is to find a platform that not only solves your current challenges but also anticipates the needs of the premium experiences you want to create in the future.
Must-Have Features for Real Results
When you’re vetting platforms, look past the basic ticketing features. Your system should be a powerhouse of efficiency. Does it use AI to help you manage complex guest lists and seating arrangements? Can you automate personalized, branded messaging to different guest groups via email and SMS? A great system offers a centralized command center where you can see and manage everything in one place. Also, look for robust reporting and analytics. After the event wraps, you’ll want clear data on attendance, guest flow, and overall engagement to prove your success and plan even better experiences for the future. These features are what separate a simple ticketing tool from a true event management platform.
Can It Grow With You? A Look at Scalability
Your events aren’t static, and your technology shouldn’t be either. Scalability is about more than just handling a larger guest list. It’s about whether the system can grow with the complexity of your events. Can it manage a 200-person VIP dinner as flawlessly as a 20,000-attendee sports event? Consider if the platform can support multi-day festivals, tiered access levels, and last-minute manifest changes without crashing. A truly scalable system provides the flexibility to add new features or integrations as your needs evolve, ensuring you have a solution that works for you today and five years from now. Don’t settle for a system you might outgrow in a season.
How It Connects to Your Current Tools
A new platform should feel like a missing puzzle piece, not a whole new puzzle. Before you commit, map out how it will integrate with the tools you already use every day, like your CRM, email marketing software, and internal communication apps. The goal is to create a smooth, uninterrupted workflow. A system with seamless integrations prevents you from wasting time on manual data entry and reduces the risk of critical errors. When your ticketing platform can talk to your other systems, you create a single source of truth for all guest data, which is essential for providing the kind of high-touch, personalized service that VIPs expect.
Our Top Picks for Enterprise Ticketing Systems
Choosing the right ticketing system really comes down to what you’re trying to accomplish. Are you managing a massive VIP gala, supporting a software product, or handling internal IT requests? The best tool for one job isn’t always the best for another. We’ve sorted through the top contenders to help you find the perfect match for your team’s specific needs. Each of these platforms brings something unique to the table, from AI-powered guest management to deep CRM integration. Let’s look at what makes each one stand out.
VOW: For AI-Powered Event and Guest Management
VOW is in a class of its own because it’s not a traditional customer support tool. It’s an AI-powered platform built specifically for managing premier live events and the VIP guest experience. If you’re planning a high-stakes event like a film festival, a charity gala, or a major sporting event, a standard ticketing system just won’t cut it. VOW centralizes everything from guest lists and group management to dynamic venue mapping with real-time seating adjustments. It’s designed to give both you and your guests a seamless, mobile-first experience, ensuring every detail is perfect from invitation to check-out. You can explore their gallery of past events to see the caliber of experiences it helps create.
Freshdesk: For User-Friendly Customer Support
If you need a powerful, yet straightforward, system for customer support, Freshdesk is a fantastic choice. It’s especially well-suited for large companies that want to use AI to streamline their support without a massive learning curve for the team. Starting at $15 per user per month, it offers a clean interface that makes it easy to manage conversations from multiple channels in one place. According to The CX Lead, its AI features are a major draw for enterprise teams. Think of it as a way to bring order to the chaos of customer inquiries, helping your team respond faster and more effectively.
Salesforce Service Cloud: For Deep CRM Integration
For businesses already embedded in the Salesforce ecosystem, Service Cloud is the logical next step. Its greatest strength is its native integration with the world’s most popular CRM. This connection provides a complete, 360-degree view of every customer, blending their support history with their sales and marketing interactions. Starting at $25 per user per month, it uses AI to power automatic workflows that can resolve common issues without human intervention. This is the system for you if your goal is to create a single source of truth for all customer data, allowing for highly personalized and context-aware support.
Zoho Desk: For Affordable Multi-Channel Support
Zoho Desk proves that you don’t need a massive budget to get a feature-rich ticketing system. With plans starting at just $7 per user per month, it’s one of the most affordable and powerful options available. It excels at creating smart, automated workflows that adapt to what’s happening in a customer interaction. Zoho Desk is designed for teams that provide support across many channels—like email, phone, social media, and live chat—and need a unified platform to manage it all. It’s a great fit for growing businesses that need an enterprise-level tool without the enterprise-level price tag.
Help Scout: For Simple, Powerful Customer Service
Help Scout is built around the idea of a shared inbox, and it’s perfect for teams that value close collaboration. It strips away the complexity of traditional ticketing systems and provides a clean, intuitive interface that feels like a shared email account, but with powerful tools for automation and organization under the hood. While its starting price of $50 per user per month is higher, it’s designed for teams who want to deliver a personal, human touch in their customer service. It’s less about ticket numbers and more about having helpful conversations, making it a favorite among businesses focused on building strong customer relationships.
ServiceNow: For IT Service Management
It’s important to know that ServiceNow is a different kind of platform. It’s a heavyweight in the world of IT Service Management (ITSM), designed to streamline internal operations for large organizations. While it does handle “tickets,” these are typically internal requests from employees for IT support, equipment, or access. Some users on Reddit have described it as bulky, which speaks to its immense power and scope. If you need to manage internal IT processes, incident reports, and asset management, ServiceNow is a top-tier choice. However, it’s likely overkill for external customer support.
Jira Service Management: For Developer-Focused Support
Built by Atlassian, Jira Service Management is the go-to solution for companies where the support and engineering teams work hand-in-hand. It shines in environments where customer issues often become bug reports or feature requests for developers. The platform connects customer-facing support directly with the development team’s workflow in Jira, creating a seamless path from ticket creation to code deployment. This integration is invaluable for software and tech companies that need to resolve technical issues quickly. It ensures that nothing gets lost in translation between your support agents and your engineers, speeding up resolution times for everyone.
Breaking Down the Costs of Enterprise Ticketing
Figuring out the cost of an enterprise ticketing system can feel like trying to hit a moving target. The price you see on a website is rarely the final number you’ll pay. The total investment depends on the size of your team, the complexity of your events, and the specific features you need to create a seamless guest experience. Most platforms use a subscription model, but the real cost comes down to the details.
To make an informed decision, you need to look beyond the monthly fee and consider the full picture. This includes the initial setup, any necessary integrations with your current software, and the training required to get your team up and running. A cheaper plan might seem appealing at first, but if it requires expensive add-ons or custom development to meet your needs, it can quickly become the more costly option. Let’s break down the typical pricing structures and uncover the potential hidden costs so you can budget accurately.
Understanding Per-User Pricing
Most enterprise software is priced on a per-user, per-month basis. This means you pay a set fee for every team member who needs access to the platform, whether they’re a planner, an on-site coordinator, or a manager who needs to view reports. Prices can vary widely, but they generally fall into a few common tiers. A basic plan might start around $25 per user, offering core ticketing and reporting features. Mid-tier business plans often range from $30 to $60 per user and include more advanced tools. For enterprise-level features like AI-powered guest management and dedicated support, you can expect to pay upwards of $70 to $150 per user each month.
What Do You Get in Each Price Tier?
As you move up the pricing ladder, you get more than just extra seats for your team. Basic plans typically cover the essentials: creating events, managing ticket sales, and running simple reports. Higher-priced tiers add powerful features designed for more complex operations. This can include multi-channel support for managing guest inquiries, custom workflows to match your unique processes, and advanced security protocols. For premier experiences like large-scale sports events, an enterprise plan is often necessary to handle dynamic seating, real-time communication, and sophisticated guest list management. Think about whether the system can grow with you and connect to the tools you already use.
Watch Out for These Hidden Costs
The monthly subscription is just one piece of the puzzle. Many businesses get caught off guard by additional expenses that pop up during implementation. One of the most common are the integration and maintenance fees required to connect the new system with your existing CRM or marketing platforms. Customization is another area where costs can add up. If the out-of-the-box solution doesn’t quite fit your workflow, you may need to pay for development work. Finally, don’t forget to factor in the cost of onboarding and training. A powerful platform is only effective if your team knows how to use it, so investing in proper user adoption is key to seeing a real return.
A Closer Look: Strengths and Weaknesses of Each Platform
Once you’ve narrowed down your list, it’s time to look closer at what sets these platforms apart. The right system for a global media launch is very different from one designed for internal IT requests. While many platforms share core features, their strengths are tailored to specific industries. For event professionals, the focus is on creating a flawless, high-touch guest experience, which requires a different set of tools than a standard customer support desk. A system built for logging customer complaints won’t have the nuance to manage a VIP guest list or adjust seating charts in real time.
It’s about understanding the core job to be done. Is it about resolving problems after they happen, or is it about proactively designing an experience where problems don’t happen in the first place? This distinction is crucial when evaluating your options. We’ll examine performance, customization, design, and AI to see how these platforms stack up for the unique demands of premier events. Let’s break down the key areas where these systems shine—or fall short.
Performance and Reliability
When your event is live, you can’t afford a system crash. Performance and reliability are non-negotiable. Traditional help desk software is built to ensure no customer issue gets lost, tracking metrics like response times to keep support teams efficient. But for a premier event, reliability means real-time coordination across teams, from check-in to seating. A platform like VOW is designed for the dynamic, high-stakes environment of a live event, where instant updates are critical. While a standard ticketing system reliably logs issues, an event management platform ensures every guest interaction is seamless from start to finish.
Customization and Flexibility
Your event is an extension of your brand, and your technology should reflect that. Most ticketing systems offer some level of customization, like letting you adjust internal dashboards and workflows. However, this flexibility is often focused on your team, not your guests. For event professionals, the real value lies in guest-facing customization. You need the ability to create branded messaging, offer a custom mobile app, and make dynamic seating adjustments on the fly. This is where specialized platforms excel, allowing you to design a truly bespoke VIP experience that a generic help desk simply can’t match. You can see examples of this in VOW’s event gallery.
Ease of Use and Design
A complicated system creates friction, and friction is the enemy of a premium experience. A good ticketing system should be simple for your team to learn and use, allowing them to be productive right away. But for events, the design must also be intuitive for your guests. A clunky check-in process or a confusing app can sour the experience before it even begins. Look for a platform with a clean, mobile-first design that feels effortless for everyone. The goal is technology that empowers both your staff and your attendees, making every interaction smooth and professional, like the experience offered through the VOW guest app.
Automation and AI Features
Automation is about more than just answering common questions. In the world of customer support, AI-powered chatbots are a popular feature, freeing up agents to handle more complex problems. But in event management, AI can play a much more strategic role. Instead of just reacting to issues, AI can proactively streamline the entire event lifecycle. Imagine a system that helps manage complex guest lists, suggests optimal seating arrangements, and automates personalized communications. This is how platforms built for corporate events use AI to create a seamless, intelligent workflow, turning a logistical challenge into a flawlessly executed experience.
How to Measure Your Success
Once you have a system in place, how do you know if it’s actually working? It’s not just about feeling less stressed (though that’s a great start). The right platform gives you clear, measurable data to track your event’s performance and, most importantly, the guest experience. Looking at the right numbers helps you understand what’s going well and pinpoint exactly where your process can be improved for the next event.
Think of these metrics as the story of your event, told through data. They show you how efficiently your team handles guest requests, how happy your attendees are, and where the bottlenecks are in your workflow. By tracking these key performance indicators (KPIs), you move from guessing to knowing. You can make informed decisions that improve team efficiency and create the seamless, high-touch experiences that make VIPs feel truly valued. It’s about turning raw data into actionable insights that make every event better than the last.
Response and Resolution Times
For premier events, speed and efficiency are everything. When a VIP guest or a major sponsor has a question or a last-minute request, how quickly your team responds sets the tone for their entire experience. First Response Time (FRT) measures the time between a guest submitting a request and your team sending the first reply. A low FRT shows your guests they are a top priority. Mean Time to Resolution (MTTR) takes it a step further, tracking the total time it takes to completely solve an issue. These help desk metrics are crucial for demonstrating your team’s effectiveness and ensuring no request falls through the cracks.
Guest Satisfaction and Team Performance
Ultimately, the goal of any event is to create a positive, memorable experience. Guest satisfaction is the most direct measure of your success. You can track this through post-event surveys, direct feedback, and even social media sentiment. The data from your ticketing system directly reflects the quality of your support and highlights areas for improvement. At the same time, these metrics give you a clear view of your team’s performance. You can see who is handling the most requests, identify potential burnout, and find opportunities for training, ensuring your team feels as supported as your guests do.
Ticket Volume and Workflow Speed
Understanding the sheer volume of requests your team handles is fundamental. Ticket volume isn’t just about problems; it includes every question, seating change, dietary request, and inquiry that comes your way. Tracking this helps you anticipate staffing needs and allocate resources effectively. A sudden spike in requests before an event can signal a communication gap that you can fix. Paired with this is workflow speed, which measures how quickly tasks move from “new” to “resolved.” By analyzing your IT ticketing metrics, you can identify and eliminate bottlenecks, creating a more efficient process for your entire team.
Common Hurdles to Expect During Setup
Switching to a new enterprise system is a big move, and it’s smart to go in with your eyes open. While the right platform can completely transform your events, the setup process can have a few bumps. Thinking about these potential hurdles ahead of time is the best way to create a smooth transition for you, your team, and your stakeholders. Let’s walk through some of the most common challenges you might face and how to get ahead of them.
Connecting With Your Existing Systems
Your tech stack is probably already humming with tools you rely on, from your CRM to your marketing automation software. A new ticketing or guest management system can’t operate in a silo; it needs to communicate effectively with your existing software. One of the first hurdles is ensuring the new platform has seamless integration capabilities. Without them, you risk creating data silos and clunky manual workarounds for your team. Before you commit, ask for a detailed list of native integrations and check for a flexible API that allows for custom connections. This ensures a smooth flow of information and a truly unified workflow.
Getting Your Team Onboard
Even the most powerful platform is only as good as the team using it. A major hurdle is often user adoption. Change can be difficult, and your team might be comfortable with their current processes, even if they’re inefficient. The key is to make the transition as painless as possible. Look for a system with an intuitive interface that doesn’t require a steep learning curve. More importantly, ensure the provider offers comprehensive training and support to help everyone feel confident. When your team understands how the new tool makes their jobs easier, they’ll be more excited to embrace it.
Managing Change Across Your Organization
In large-scale events, you’re coordinating across multiple departments—logistics, marketing, security, talent relations, and more. Each team has its own needs and expectations for a guest management system. A common challenge is finding a solution that works for everyone without feeling like a compromise. The platform you choose needs to be flexible enough to accommodate these different workflows. For example, your marketing team needs robust communication tools, while your on-site team needs a fast and reliable check-in process. A successful rollout involves managing these differences effectively and demonstrating how a centralized system benefits the entire organization.
Keeping Your Budget in Check
Finally, let’s talk about budget. It’s easy to get sticker shock from the initial price, but the real challenge is balancing cost with long-term value. The cheapest option is rarely the best, especially if it lacks critical features or can’t scale with your events. Instead of focusing only on the upfront investment, evaluate the potential return. How much time will your team save on manual tasks? How will a better guest experience impact your brand reputation and attendee loyalty? When you contact a provider, come prepared to discuss the total value and ensure there are no hidden fees that could throw your budget off track later.
How to Choose the Right System for You
Selecting an enterprise ticketing system is a major decision that will shape your team’s workflow and your guests’ experience for years to come. It’s less about finding software with the longest feature list and more about finding a true partner for your events. The right platform should feel like an extension of your team, anticipating your needs and handling the complex logistics so you can focus on creating unforgettable moments. As you evaluate your options, focus on four key areas: how it handles communication, its automation capabilities, the insights it provides, and how it protects your data. These pillars will help you cut through the noise and identify a system that truly supports your goals.
Communication and Support Channels
Your event’s success hinges on clear, timely communication. A great system centralizes every guest interaction—from initial invitations and RSVPs to day-of text alerts and post-event thank yous—into a single, manageable dashboard. Look for a platform that offers true all-channel support, allowing you to connect with guests via email, SMS, and a dedicated mobile app. This ensures your messages are not only delivered but also seen. For premier events, the ability to send branded, personalized messages is non-negotiable. It maintains your event’s premium feel and makes every guest feel like a VIP, whether you’re sending a seating update or a private link to exclusive content.
Automation and Workflow Tools
The best event professionals are masters of detail, but that doesn’t mean you should be buried in manual tasks. A powerful ticketing system uses automation to streamline your most repetitive workflows. Think about setting up rules that automatically send check-in instructions 24 hours before the event, assign last-minute guest requests to the right team member, or update seating charts in real time as RSVPs roll in. These workflow tools are your secret weapon, reducing the risk of human error and freeing up your team to handle the high-touch, personal interactions that define a VIP experience. The goal is to let the technology manage the logistics so you can manage the experience.
Reporting and Analytics Features
Data is your best friend for proving event ROI and planning for the future. Your system should offer more than just a final attendance number. You need robust reporting and analytics that give you a clear picture of the entire event lifecycle. Look for real-time dashboards that track check-in progress, guest engagement with your event app, and session attendance. After the event, you should be able to easily pull reports that show you who your most engaged attendees were and which parts of the event were most popular. These insights are invaluable for demonstrating success to stakeholders and making smarter, data-driven decisions for your next corporate event.
Security and Compliance Needs
When you’re hosting high-profile guests, protecting their information is paramount. Your guest list is one of your most valuable assets, and the system you choose must treat it that way. Scrutinize the security features of any platform you consider. It should offer strong data encryption, secure login protocols, and role-based access controls to ensure team members only see the information they need. This is crucial for maintaining guest privacy and building trust. A secure system not only protects you from liability but also gives your VIPs the confidence to engage fully, knowing their personal information is safe within your guest platform.
How to Read Between the Lines of User Reviews
User reviews can be a goldmine of information, but they can also feel like a maze of conflicting opinions. The key is knowing how to sift through the noise to find the real story. Instead of just looking at star ratings, you need to analyze what people are actually saying—and what they aren’t saying. A truly insightful review will give you a clear picture of how a system performs under pressure, how it integrates with other tools, and what kind of support you can expect when things inevitably go sideways. Think of it as investigative work; you’re looking for clues that tell you whether a platform will be a trusted partner or a source of frustration for your team and your guests.
Finding Reviews You Can Trust
When you’re scrolling through reviews, look for the ones that get specific. Vague praise is nice, but it doesn’t help you make a decision. A trustworthy review will talk about the nitty-gritty details that matter for high-stakes events. Does the reviewer mention how the system handled a last-minute surge in registrations or a complex seating chart change? Look for comments on scalability—can the platform handle your 200-person gala just as smoothly as your 20,000-person festival? Pay close attention to mentions of compatibility with other tools and overall user-friendliness, especially if you’ll have temporary staff using the system. These are the details that separate a genuinely helpful review from generic marketing fluff and help you properly evaluate a software vendor.
What Performance Numbers to Look For
While event management isn’t the same as a traditional help desk, the core principles of speed and efficiency still apply. When reviews mention performance, look for clues about how quickly the system allows teams to solve problems. Think less in terms of “Mean Time to Resolution” and more about how fast a guest’s check-in issue was fixed or a VIP’s special request was handled. Some reviews might even mention specific event KPIs like check-in speed or guest satisfaction scores. These numbers are your best indicator of how a platform performs in a real-world, high-pressure environment. A system that helps your team respond and resolve issues instantly is one that understands the demands of live events.
Spotting Red Flags in Testimonials
Just as important as finding positive signs is knowing how to spot the red flags. Be wary of testimonials that mention a difficult or lengthy onboarding process, as that can signal deeper issues with the software’s design. Watch for comments about inadequate user training or poor documentation—you don’t want your team struggling to learn a new system days before a major event. Other major red flags include complaints about integration challenges with other essential platforms or limitations on customization. These aren’t just minor inconveniences; they are fundamental implementation challenges that can create serious bottlenecks and prevent you from delivering the seamless guest experience you’re aiming for.
Finding the Perfect Fit for Your Business
Not all ticketing systems are built for the same job. A platform designed for an internal IT help desk will fall flat at a star-studded gala, and vice-versa. The key is to match the software’s core function to your primary business need. Are you managing a high-touch guest experience, a high-volume customer support queue, or internal employee requests? Each scenario demands a different set of tools. Thinking through your main goal will help you filter out the noise and focus on the platforms that will actually make your life easier and deliver the results you need.
For High-Touch Events and VIP Experiences
When your business is built on creating unforgettable moments, your ticketing system needs to be much more than a ticket scanner. For premier events, galas, and brand activations, the guest experience starts long before the doors open. You need a platform that handles the entire guest journey with sophistication. This means features like centralized guest and group management, dynamic seating charts you can adjust in real-time, and branded messaging that feels personal and exclusive. The best systems for media and entertainment events offer a customizable mobile app for guests, making everything from check-in to accessing their itinerary feel seamless and high-end.
For Standard Customer Support
If your team spends its days answering customer questions and solving problems, you need a system built for speed and efficiency. Standard customer support platforms are designed to manage a high volume of inquiries from multiple channels like email, social media, and phone. Look for tools with smart, automatic workflows that can route tickets to the right person without manual effort. Features like self-service portals and AI-powered chatbots can also help customers find answers on their own, freeing up your team to focus on more complex issues. The goal here is to resolve issues quickly and keep customer satisfaction high.
For Internal IT Support
Managing tech support for your own team comes with its own set of challenges. An internal IT ticketing system is all about organization and incident management. These platforms help you track service requests, manage hardware and software changes, and solve problems efficiently to minimize downtime. A key consideration is how well the system integrates with your existing company software. Because user adoption is critical, look for a ticketing system that is straightforward and easy for your entire organization to use. The last thing you want is a complex tool that your team avoids.
What Fits Your Budget?
Pricing for enterprise systems can feel all over the map, but it usually boils down to a per-user, per-month fee. Costs can range from free, limited plans to enterprise tiers costing over $100 per user. When you’re evaluating options, think beyond the sticker price and consider the total value. For client-facing services and events, the return on investment is measured by guest satisfaction, operational smoothness, and the power of your brand experience. Understanding the different cost metrics can help you justify the investment in a platform that truly supports your business goals.
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Frequently Asked Questions
Why can’t I just use a standard customer support system for my VIP event? A standard customer support system is designed to solve problems reactively, like logging a complaint or answering a question. An event management platform, on the other hand, is built to proactively design a seamless experience from start to finish. It handles the unique complexities of live events, such as real-time seating adjustments, branded guest communications, and managing intricate VIP lists, which are simply outside the scope of a traditional help desk.
What are the most critical features for managing high-stakes events? Look for features that give you a central command center for your entire event. This includes AI-powered tools to help manage complex guest lists and seating, the ability to send personalized messages through both email and SMS, and a dynamic venue map you can change on the fly. A dedicated, customizable mobile app for your guests is also essential for creating a premium, high-touch experience.
How should I think about the cost beyond the monthly per-user fee? The monthly fee is just the starting point. You should also consider the total value the platform brings to your events. Think about potential hidden costs like fees for integrating with your existing CRM or the price of custom development if the system isn’t flexible. Most importantly, weigh the investment against the return, such as the time your team saves on manual work and the impact a flawless guest experience has on your brand’s reputation.
My team is already overwhelmed. How do I get them on board with a new platform? The key is to choose a system that makes their jobs easier, not harder. Look for a platform with a clean, intuitive design that doesn’t have a steep learning curve. Before you commit, make sure the provider offers solid training and ongoing support. When your team sees firsthand how the right tool can eliminate tedious tasks and help them manage guest needs more effectively, they’ll be much more likely to embrace the change.
What’s the difference between a system for events and one for internal IT, like ServiceNow? The core purpose is completely different. An internal IT system like ServiceNow is built to manage employee requests, track company equipment, and resolve technical issues within your organization. An event platform is externally focused on the guest journey. Its entire design is centered on creating a seamless, memorable, and high-end experience for your attendees, from the first invitation to the final farewell.



